Arts & Entertainment
KCON
Homecoming Party

Hosted by CJ E&M, the pop-up store for the K-POP global concert ‘KCON’ was held at AK Plaza in Hongdae, a hub for K-POP core fans.

Based on the performing artists and the Ppijjugi character, this pop-up store featured visitor participation programs alongside K-POP idol merchandise sales.

Company: FIG

Year: 2023

Location: Seoul, Korea